Saturday, August 11, 2007

How to Make Money From Your Website

How to Make Money From Your Website


Now that you've got a website, how do you make money from it? There are at least two ways in which sites can make money:

1. Advertising Revenue
2. Selling Goods and Services

I shall deal with the second case, "Selling goods and services", in another article. In this article, I will address the issue of how your site can actually make money from advertising.
Making Money From Advertising

If you look at many websites, you will probably notice that there are banner advertisements displayed on most pages. If you are a newcomer to the scene, you might think that you must either be a company or that your site must be famous before you can get advertisers, just as it is the case in hardcopy publications.

In reality, anyone with a website can get advertisers. While it is true that if your site is well-known, you may get companies contacting you to offer to advertise on your site, you can get advertising revenue even if you are just starting out and your site is relatively unknown.

The way to do this is to join as an "affiliate" of various sites, either directly, or through an affiliate network. An affiliate network is simply an intermediary where you can select from a variety of advertisers.
Payment Schemes

Before joining any program, you should probably be aware of the different payment schemes available.

1.
Pay Per Impression

Here, you are paid according to the number of times the advertiser's banner is displayed on your site. The amount you earn is typically calculated based on the number of thousand impressions of the banner (impressions = number of times the banner is displayed), often abbreviated CPM (cost per thousand, with the M being the Latin numeral for thousand). That is, $5 CPM means that you get paid $5 for 1,000 displays of the banner. In general, the amount paid is usually small, but it is easy to earn since everytime a visitor loads the page, you earn. This is known as a "high conversion rate". Needless to say, this method will allow you to automatically earn more if your site attracts a lot of visitors.
2.
Pay Per Click

When you are paid per click, you are only paid when visitors click the advertiser's banner on your site. The amount paid is usually higher than the pay per impression scheme. Whether you get a high conversion rate here depends on the banner (whether it attracts people to click it), although in general, it has a higher conversion rate than the pay per sale method. A high traffic site will probably enjoy a higher click rate than a lower traffic site, although you will probably get better results if your banners are carefully selected to suit the target audience of your site.
3.
Pay Per Sale or Lead

While you will probably get the highest payment rates with this method, it has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service). Like the Pay Per Click method, you get much better results if you carefully select your advertisers to suit the target audience of your site.

In general, to avoid wasting resources in issuing cheques for very small amounts, advertisers will usually accrue the amount owing to you until it reaches a certain level (such as $25) before they pay you.
Where to Find Affiliate Programs

To join an affiliate network or program, simply go to the site and complete their online application form. Some programs will give you instant approval while others require a human to check out your application before it is approved. Once it is approved, you'll be given some HTML code which you can cut and paste into your web page. Note that some affiliate networks and programs will not accept you unless you have a domain name.
How To Choose An Affiliate Program

How should you choose an affiliate program? My suggestion is not to choose a program according to the payment scheme, but rather according to the kind of people who are likely to visit your website. For example, if you are targeting parents on your site, links to affiliates with educational software, books and the like may generate more revenue than banners that link to web hosting companies. The most important rule of choosing an affiliate program is to know your target audience.

Another point to consider is whether you really want to join every single affiliate program that comes your way. Some studies suggest that sites that make the most money from affiliate programs are affiliates of only a small handful of programs. Furthermore, concentrating your advertisements from one network may allow you to be paid faster. If you advertise for hundreds of different affiliate networks on your site, you may wind up earning only (say) a few dollars per month from each network. If your advertiser's minimum payment amount is higher than what you can earn each month, it may take you a long time before you accrue enough to be paid.

On the other hand, that formula does not necessarily hold true for every site (or every page on your site, for that matter). For example, if your site has a particular theme, and an affiliate network only supports one or two suitable advertisers, you might want to sign up for a few affiliate networks so as to get a greater number of relevant advertisers. After all, advertisements that are relevant to your audience are more likely to be taken up than general advertisements. (What's the point of putting banners from only one affiliate if nobody is going to click them?)

Friday, August 3, 2007

Ways to make money on the Internet.

Ways to make money on the Internet.

I'm talking small, but real money to start with - not the ' $1000+ in a week ' scams.

First, you need some 'tools'.

An 'always online' connection to the Internet. more...
A dedicated credit card for the Internet. more...
Open FREE Internet banking accounts to receive payment. more...
Dedicated email addresses. more...

Second, you need some income.

High yield investment programs (HYIP) return high yields on your investment but are also high risk and of limited duration. Get in early with a sum you can afford to loose and earn 20% daily for a few days or 2% daily for a few weeks/months. Most use e-gold as a 'currency' so you will need to open a free account here... To help in deciding which programs to invest in and when to pull out I have kept the statistics of several current sites and also of sites that have closed. This is a very volatile market but can be very profitable and exciting.

Trickle income, like these sites below, build up a bank balance and give you confidence

MyLot is a great program for people who like to chat and earn a few dollars a day at the same time! The range of subjects is enormous and from all over the world. Upload pictures from your computer, list your passions and other features. But beware - this program can become infectious!! Payment is by PayPal so you will need to get a free PayPal account . If you can't get PayPal in your country then they will pay by E-gold.

BlueBayptr is a great PTS ( paid to search ), PTC ( paid to click ) PTJ (paid to join or sign up) and PTR ( paid to read ) program and, unlike some, has a low payout threshold of $2. This amount can be quickly reached by joining other programs from the Paid to Signup section, searching on links in your Inbox and clicking on banners in the Paid to Click area. I earn about $7 a month on my own searches. Payment is by PayPal so you will need to get a free PayPal account. If you don't do proper searches (see below) then you will not be sent many paid links.

Here is a tutorial on how to make a valid search . It will take longer than the 40 seconds shown to finish loading three pages but if the advertiser doesn't get paid, you wont get the links in the future.

Rpoints is aimed at UK/Euro surfers comparing prices of goods.

An example of how Rpoints worked to save me 36% off my UK car insurance is here...
Just to show that you can save money and make money using Rpoints.

You can buy almost anything at the best retail price and then get an added discount with Rpoints. Go to the page called 'recurring' where comparing prices with Kelkoo and others earns about 2p to 6p a click up to a max of about £1 a day. Ultra-cautious about awarding points, Rpoints take a week or more to check, then credit, your points and then a month or more to validate them before you can cash in. A good forum explains all this. But, once the ball is rolling and you're clicking every day, the cash rolls into PayPal at £5 minimum a time and in £sterling too so you can have dollar and sterling PayPal accounts to save on exchange rates.

Higher Payouts.

Normally I avoid very high payout programs where it sometimes takes a year to reach the minimum by which time the site may have vanished!

You WILL get paid with these programs; about $35 to $50 a month for just these programs and there are dozens more to choose from. Join up, add to your favourites or put an icon on your desktop by dragging on a links page for each program and visit the sites at intervals through the day and earn a bit each time. It soon adds up.

I can get you referrals. Contact me for details on how its done.

TIPS -

1. Right click on the log-in page for each program and save a shortcut link to your desktop, or, Add to your Favourites in a new folder, named Daily, for instance. Much easier to remember your daily earning sites by double clicking on the icons or links.

2. Write the address and log-in details for each site in the back of your diary. It is easy to forget your user name and password and you can continue to earn money on another pc when away from home.

3. Get into the habit of regular visits. Most sites will cancel your account if you don't make use of it and any money earned will be lost.

4. Contact me if you need help or advice.

Third, make a web site of your own and get advertisers on it.

The final group of earning programs can be placed on your own web site.
First you need a website with content interesting enough to attract visitors.
Think of a subject that you know a lot about - you, your family, your job, your hobby - whatever it is, focus on it and provide detailed information; facts, figures. Try to make your web site the definitive source of information on your chosen subject.

With a web site designed you need a domain name and a hosting service. It is like an address to the house where your web site lives. I use Easily to buy my domain names and Cirtex to host them, both companies give excellent service and support.

Promote your website using the points earned from working the PTS, PTR and PTC you joined above in section two.

Once you have a web site with solid content you have a 'product' to sell. Many of the top programs will not accept you as an affiliate unless you have a web site of substance.

The star payer is Google AdSense. They pay for clicks and pay very well and cleverly match their ads to the content of your page. They are choosey about the sites that can join and demand a reasonable standard of content. Sign up for AdSense. here. If you have a busy website you will earn good money with AdSense.

A good affiliate scheme is TradeDoubler . where you can join up for free to any of dozens of schemes under one 'roof' . All affiliate schemes have a minimum payout limit of around $50 so grouping schemes together as with TradeDoubler . [aimed at European web sites] and Commission Junction [aimed at North America but covering the world] means that you can get a cheque earlier.
Lots of companies would love you to join them as an affiliate and will pay you a commission when your visitors buy some of their products. It makes sense to join up with companies compatible with your site. Amazon sell a lot more than just books now and pay 5% to 7.5% commission by targeting specific books with a link from your site.

Bravenet has a lot of free goodies to add to your web site to attract more visitors and can help in setting up and hosting a web site. They also offer 50mb of free space on their servers to store your password protected back-up files and sensitive data.

Slide or Glide In ads are the latest medium and build income fast from your web site. I use GlideNetwork. The small ad windows load onto your page for 15 seconds and then automatically disappear. Rates vary but pay for CPC and CPM with a payout limit of >$5.00 to Paypal. Not affected by popup killers as yet so impressions are good.

Pop-up windows are better selling tools than banners and PopupTraffic.com will pay you $3 to $4/1000 impressions depending on whether the popup is in front, behind or on exit or all three for $11/1000, the choice is yours. This is the best you will get on the net and they pay monthly without fail. Popup killer browsers will reduce your income but they have introduced a new 'layer' glide in ad when meeting a popup blocker that pays $3 cpm. A busy site will still earn more than the $25 minimum for a cheque to be sent each month.

Banner advertisements, love 'em or hate 'em, are part of the Net. Place these standard sized banners from AdBrite on your page and earn up to $1/1000 impressions depending on validity of visitor. Note that these are impressions or CPM rates, your visitor just has to see them, they do not have to click on the ads or buy anything. That is why the rates are lower than ' pay per click ' banners. AdBrite pay out monthly by cheque for earnings over $10 and pay me regularly.

Remember, these are all free to join; you have no outgoings other than your normal internet connection which you have anyway. To be perfectly frank, the only downside to these deals is that it takes up your time to organise the links, and your browser and/or web site will run a bit slower while advertising banners load.

The Internet is fast changing - please let us know if a good deal comes along or if you find a crooked deal; contact simetric.co.uk and we will check it out and give it an unbiased opinion.